Senior Art Director | UI/UX Designer | 2d Artist | Figma Expert

📍 Santiago, Chile · 🌐 Portfolio · ✉️ Email · 🟦 LinkedIn

I’m a multidisciplinary creative based in Chile. Over the past 10 years in mobile games, I’ve grown from a 2D artist and UI designer into an art director and UX designer, shaping visual identities and user experiences with strong creative judgment for AI-powered tools and a deep understanding of users & players.

I work closely with production, engineering, QA, and delivery teams to turn complex goals into simple, clear solutions through a collaborative process.

Experience

Playstudios – Creative Director & UXUI Lead, Tetris Mobile, iOS & Android

(2022 – 2025 · Remote · Santiago, Chile)

I continued to lead the creative vision and product design for Tetris mobile, guiding the product through multiple iterations while preserving brand integrity and player clarity in a live, F2P environment.

Built and led a cross-functional creative team, establishing workflows, systems, and standards that supported long-term product growth, live events, and feature development. Partnered closely with product, engineering, QA, marketing, and rewards teams to align creative output with business goals and player needs.

I integrated AI tools into the creative process, from visual exploration in Midjourney to AI-assisted copywriting in Claude, and early design system creation in Figma.

Oversaw end-to-end creative processes, from concept, product flows, and motion exploration to polished assets and implementation, balancing hands-on execution with strategic leadership and decision-making.

Responsibilities

• Oversaw and scaled two major visual and product revamps grounded in player insight, concept testing, and identity research.
• Built and evolved living design systems that remained coherent across features, live events, and long-term product growth.
• Established Figma-based workflows as a single source of truth, improving clarity, velocity, and cross-team alignment.
• Led live operations across features, events, seasons, and cross-promotions, ensuring consistency and player engagement.
• Managed and mentored a team of eight designers and artists across product design, motion, concept art, and tech art.

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Greatest Challenge: Maintaining clarity, consistency, and quality while evolving an iconic brand within a **fast-**moving F2P ecosystem.

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Skills Learned: Creative leadership under uncertainty, product design strategy, system thinking, scalable pipelines, AI-powered tools integration, and cross-disciplinary alignment.

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N3twork Studios – Art Director & UXUI Lead, Multiple Tetris Titles, iOS & Android

(2018 – 2022 · Hybrid · Santiago, Chile)

Led creative direction and product design for multiple Tetris mobile experiences (Tetris, Tetris Primetime & Tetris Clash), shaping visual identity, product experience, and tone within a small, agile team. Played a central role in redefining the brand’s mobile presence while maintaining usability, simplicity, and coherence under shifting priorities. Worked hands-on across product design, motion, VFX, and asset production while managing outsourcing and pipelines.

In parallel, my knowledge as a UI/UX designer expanded and deepened through the constant mentorship of Product Design Director Adam Donkin (Amazon, Google). Over four years, I worked closely on the details behind building a visual identity and user experience that was agile, collaborative, and open to change.

The project’s success directly contributed to the game becoming profitable and to its acquisition by Playstudios in 2022.