Sr. Creative Director & UXUI Lead – Vision & Design | Figma Expert

📍 Santiago, Chile · 🌐 Portfolio · ✉️ Email · 🟦 LinkedIn

Creative director, designer, and artist with 10+ years of experience shaping mobile games and story-driven projects from idea to execution. At Playstudios/N3TWORK, I led the creative vision for the Tetris mobile game, overseeing UX/UI, design, motion, and art efforts to create vibrant experiences that reimagined a classic for today’s players.

I lead with trust, fostering collaboration, empowering bold ideas, and making space for exploration.

⭐ Experience

🎮 Playstudios – Creative Director & UXUI Lead, Tetris Mobile, iOS & Android

(2022 – 2025 · Remote · Santiago, Chile)

At Playstudios, I was responsible for UI/UX, visual design, art, motion, and narrative. I began as a one-person creative team and grew into building and leading a multidisciplinary team of artists and designers. I also partnered with marketing and rewards teams to keep Playstudios’ rewards platform active and integrated, a core part of the business.

I oversaw the whole creative process, from concepting, wireframes, and motion explorations to polished visuals, assets, and implementation guides, while ensuring consistency, clarity, and user focus. My role combined strategic vision with hands-on execution, always aligning creative output with product goals.

Responsabilities

• Oversaw two major design revamps, led concept testing and identity surveys, built design systems, shaped UX flows, and directed asset and integration pipelines.
• Built and managed a cross-functional creative team of six artists and designers (UI/UX, concept art, motion, tech-art)
• Led end-to-end feature development, from concept to implementation, ensuring consistent live events even when features underperformed.
• Championed Figma-based workflows to align design, product, implementation, and QA, creating a single source of truth that improved clarity and streamlined integration.

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Greatest Challenge: Managing the complexity of an iconic game in an F2P environment while upholding consistency and top-tier quality.

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Skills Learned: Led through ambiguity by building scalable creative pipelines and Figma workflows, aligning design, product, QA, and hands-on team leadership.

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🎮 N3twork Studios – Art Director & UXUI Lead, Tetris and Tetris Clash Mobile, iOS & Android

(2018 – 2022 · Hybrid · Santiago, Chile)

At N3twork, I led creative direction for the legendary Tetris brand on mobile, overseeing efforts for *Tetris Prime* and Tetris Clash while working hands-on across UI/UX, visual design, motion, and asset creation within a small, agile team. I ensured consistency and quality under tight timelines and shifting priorities.

A key part of my role was redefining the game's identity, style, and tone, which deepened my expertise in UI, UX, and Figma. I managed outsourcing, improved pipelines, and supported both features and marketing asset delivery, gaining the ability to adapt quickly and deliver cohesive player experiences in high-pressure environments.

While leading the project, the game became profitable, resulting in its acquisition by Playstudios in 2022.

Responsabilities

• Drove creative direction across multiple game projects with a small, hands-on team.
• Led frequent identity and design revamps, adapting quickly to shifting stakeholder and product goals.
• Designed and executed UI/UX flows, visual design systems, VFX, and motion assets directly.
• Oversaw creation of FX, assets, and integration pipelines for in-game use.
• Built a scalable system for monthly events and seasonal content.
• Became a Figma advanced user, streamlining collaboration and scaling design systems across UI/UX, art, and motion for other areas.

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Greatest Challenge: Reimagining Tetris for mobile — building a dynamic identity that was cohesive, simple, true to the brand, and adaptable to changes.

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Skills Learned: Deep expertise in UX/UI and Figma, plus growth across all aspects of creative direction — from vision to execution, and integration.

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